In 2020, 93% of digital experiences started on a search engine. These experiences can lead to online purchases, quotes or appointments. As you can see, appearing among the first positions on a search engine (SEO)for strategic keywords related to your business is wise. This will allow you to boost your visibility on the web and increase your sales.
The natural referencing is a real competition with your competitors and is based on different criteria. Being well positioned on the web is a long term work that should not be done randomly. Fortunately, there are many tools to help you to improve your SEO and analyze your performance. In this article, we present specific tools that will help you develop your organic search engine optimization strategy. Here are the list of top 10 tools for SEO in 2022.
Top 10 Tools for SEO:
The Search Console is a free tool proposed by Google. It is complementary to Google Analytics since it allows you to measure the performance related to SEO and to see the general state of your site. Google Search Console’s objectives are to monitor and optimize natural referencing.
With this tool, you can :
- Ensure the indexation of all your pages,
- Analyze the ergonomics of your website,
- Detect errors in your pages,
- Track your SEO performance through various KPIs: number of impressions, clicks, average click rate, average position on the search engine, and even the queries of Internet users.
Ahrefs is a paid platform, which gathers many features very interesting. The tool is excellent for creating advanced reports with accurate and useful data. It is possible to create multiple projects, which is very useful, especially for agencies or companies with more than one site.
It offers a very advanced analysis to its users:
- Organic and paid competition
- General performance of the site related to SEO
- Referent areas
Ahref stands out mainly for its backlinks, as this tool gives much more information on this subject than its main competitors.
It is certainly the most known platform by the Internet users. But is it really worth it?
SEMrush is a paid platform, which offers a 360° visibility on the natural referencing performance:
- Audit on the health of the site,
- Organic and paid performance tracking
- Estimation of the competition’s performance
- Follow-up of actions carried out on social networks
Most marketers will find everything they need. The only drawback is that the backlinks section is not complete enough for a thorough analysis. Like Ahrefs, SEMrush SEO tools allows the creation of several projects.
This free tool is part of the Google Ads features. It is undeniably useful to select suitable and performing keywords. The planner allows you to find new keywords and their search volume, but also to check the relevance of keywords already used.
Thus, for the elaboration of an SEO strategy, you can discover in a few clicks which keywords are relevant for your site, in accordance with the reality of the searches made by the Internet users on Google.
Screaming Frog is a freemium software to perform technical and semantic audits of websites. It is installed locally on a computer. The free version allows you to perform a simple analysis of the site, but offers a qualitative assessment. The paid version is more developed with more features. Thus, Screaming Frog is suitable for both amateurs and digital marketing professionals.
This software allows you to :
- Get an overview of all the elements that are essential to the SEO and the health of the website (meta descriptions, titles, images, internal mesh, speed, URLs…)
- Correct canonical URLs
- Detect duplicate content
- Detect technical errors
- Analyze the depth of clicks
- Export data and create a sitemap.xml
The Ubersuggest site was acquired in 2017 by Neil Patel. Ubersuggest is available for everyone, as it is free. This tool is dedicated to keywords and their analysis.
If you are looking to develop a semantic strategy without opting for a paid solution, Ubersuggest will be of great help.
GTmetrix is a free tool, specialized in the analysis of the performance and speed of sites. It is therefore very useful in the context of a technical audit. Moreover, this analysis can be performed according to specific criteria: web browser, country, city, device.
GTmetrix works very simply. Just insert the URL of your site and click on “Test your site”. You will get an overall score, as well as details such as the full load time in seconds, the page weight and the number of HTTP requests. Below these elements, you will find a list of recommendations to improve these performances.
8. PAGE SPEED INSIGHTS
Google’s PageSpeed Insights tool serves the same purpose as GTmetrix. Their operation is very similar. PageSpeed Insights is just as relevant as the previous one to analyze the speed of a site.
However, we think it is wise to cross the data of these two sites, especially because the results and recommendations are sometimes slightly different.
First of all, MyPoseo is a 100% French website. The site offers many possibilities for an SEO audit:
- Position of the pages
- Keyword research and analysis
- Evolution of the positions
- CSV/PDF data export
At the same time, a multitude of other features allow you to go much further: paid search analysis, social networks and creation of customized dashboards for monitoring.
Overall, this site is interesting for performance monitoring and SEO optimization. On the other hand, it does not seem to us to be developed enough for a professional follow-up in comparison with Ahrefs or SEMrush.
Semji is a paid SaaS platform for maximizing the ROI of SEO content. Thanks to AI technologies, Semji users can produce better performing content in less time.
A great asset for marketing and SEO teams, who will be able to provide their audience and Google with more relevant content than their competitors.