Nowadays digital marketing is at boom. Each and every company is fighting for space and fame on social media handles. Digital marketing has changed the trend as everyone is marketing their products and services digitally. It is so easy to promote your product to the most relevant customer through the internet.
Here is a list of some interesting facts about digital marketing.
Some Interesting Facts About Digital Marketing:
1. A Billion Dollar Industry On Instagram:
Yes, you heard it right. A billion-dollar industry exists in digital marketing that is influence marketing. As Instagram is approaching 1 billion users, so more brands are investing their dollars in the ads on the platform.
Influencers are playing a great role in this as a large group of people are following influencers and their work which has multiplied the searches by 198x (times) and is continuously growing. This is one of the interesting facts about digital marketing trends.
2. Video Content Will Rule In The Coming Years:
According to many publishers, video content will greatly outperform in many social media handles in the coming years. To match the level of the market investors are suggested to spend more on video content. They need to update themselves with the trend.
Everyone is switching to web streaming services like Netflix, Amazon Prime, etc. Cable TV has lost many of its subscribers in the past years and the web’s most popular streaming service Netflix added 8 million subscribers in the final quarter of 2017.
3. Google And Facebook Are The Game Changers:
Facebook and Google the dynamic duo is at the top by earning $117 billion in advertisement revenue, more than any traditional media i.e. newspaper, radio, and magazine combined.
The way nowadays, consumers are accessing the news is very different from the past and the number is clearly reflecting the behavior of the consumer. About one-third of the entire online community is using social media for accessing news and this is one of the interesting facts about digital marketing.
4. Relevancy Is The Key To Success:
Content with relevant images and videos gets more views. People get attracted to visual content, and adding videos and images increases engagement on the post or the blog.
Visual content has become one of the strategies for content marketing. Image and content go hand in hand as consumers prefer image-rich content which makes it attractive and engaging.
5. Time To Go Digital:
Every company is switching to digital media as around 70% of the total marketing budget is invested in digital marketing. It is all because of the reachability and accessibility. You will find your target audience just beside you with the help of social media.
According to top digital marketers, digital marketing will boost rapidly in the coming years. Companies are demanding digital marketing to promote their product and services which have given rise to a brand new era of digital marketing and this is one of the interesting facts about digital marketing.
6. Average Consumer Attention Span Is Decreasing:
The average consumer attention span has decreased to 8 seconds. The consumer tends to switch the website if the load time is more or the content creation is weak.
The company should optimize its website precisely which will decrease the load time. Proper formatting is also a reason for low consumer attention as it becomes hard to operate the website and confusing too.
7. YouTube Is Conquering The Duo:
The duo (Facebook and Twitter) are defeated by youtube in terms of engagement and bounce rate. Youtube has a strong database of about 1.5 billion users, one-third of the total population using the internet.
Youtube has more engagement than Facebook, Twitter, or any other prominent social media handle. Youtube deals with visual content which is eye candy for the users and this is one of the interesting facts about digital marketing. Engagement is inversely proportional to bounce rate. The higher the engagement, the lower will be the bounce rate.
8. Video Is Overtaking The Written Content:
In a survey, it was found that people prefer video content over written content as written content becomes boring. Out of 5 people, 4 said that video content about a product or service of a company is more engaging. The company should pay more attention to the video content.
9. Youth Will Rule The Social Media:
There are millions of Millennials (adults in the early 21st century) who are spending their time on the internet. These people between 21-35 age have crossed the number of babies in terms of population and are the biggest living generation.
They are known for the quick adoption of technologies. Companies target them through social media as they can be their potential customer.
10. Search Engine Optimization Is The Game Plan:
Around 60% of marketers say that improving their SEO technique is their top marketing priority. SEO is a form of inbound marketing that should be taken seriously as the search engine algorithm.
Changing the algorithm continuously is making a tough job for the expert to cope with the changing trend. The best way to defeat this beast is to implement off-page and on-page techniques.
These are interesting facts about digital marketing.